I am a Google Adwords Qualified Professional (GAP) and have taken the GAP exam on a number of occasions for the various companies I have worked for. I am able to provide a fully managed service for your pay per click campaign, or I can simply offer you advice.
I am fully competent with the three main pay-per-click providers, Google Adwords, Yahoo Search Marketing and MSN Ad Center. I don’t just provide an optimized PPC campaign for one search engine and roll it out to the other providers as some do, but I create a targeted keyword portfolio for each provider, with dedicated copy.
Pay Per Click Management is a continual on going process and campaigns need to be micro managed daily to keep your advertising spend profitable.
Every time I work on a campaign I set up advanced tracking software to monitor performance for each individual keyword and I am fully competent in the set up and use of Google Analytics and other keyword tracking systems such as Atlas one point.
I then can manually adjust bid prices and add or remove terms as necessary, and run several versions of Ad copy to keep your PPC campaign as ROI efficient as possible.
I have run successful PPC campaigns for several years for various blue chip companies, such as Viking Direct, Microsoft and Dabs.com and have currently been running PPC campaigns successfully within the very competitive financial vertical.