PERSONAL STATEMENT

As an experienced senior online marketing manager my analytical abilities could help your company achieve its goals.

Working to tight deadlines and restrictive budgets I maximise returns on marketing expenditure.

I am a full spectrum online marketer specialising in web design, PPC, SEO and social media with the technical ability and knowledge of all online marketing channels to help clients receive a full creative and strategic marketing campaign with a focus on ROI.


Work Experience

Digital Marketing Manager
AlphaBiolabs Ltd
www.alphabiolabs.co.uk
North West
01 January 2013 – (Current)

AlphaBiolabs are a mid-size DNA testing laboratory based in Warrington. Their main source of revenue is generated in a B2B environment providing DNA testing for the legal sector. They had an existing web presence providing DNA testing to members of the general public but they had never really focused on this large income stream and had little to no search engine presence. They employed me to improve this channel through SEO, PPC, Social Media & affiliate marketing.

Key Achievements:

• Set up and implement holistic online marketing strategy utilising all online channels to improve the overall website visibility, gain brand awareness and improve sales/leads via their website
• Refreshed their current website with new content using semantic search terms for their SEO value
• Created bespoke images for the existing website
• Liaised and guided external companies with corporate video production
• Managed SEO and in the first three months got several of their key search terms onto page one/two of Google UK
• Improved their social media presence by 100% by daily posts/tweets etc and improved likes/followers by 100%
• Liaised, planned and guided external web company in the production of a new website/document management system
• Created satellite international websites which are linked to the main website and fall within the company brand guidelines
• Improved general public sales by 200%
• Created and implemented PPC across bing/adwords with conversion tracking
• Created analytics accounts across multiple websites with bespoke filters
• Monitored customer user journey and improved website bounce rates by 20%
• Created various web marketing content such as PR and articles which I distributed
• Created competitions for targeted demographics released via social media
• Managed email database and released weekly/monthly e-shots
• Created new website (wordpress)
• Implemented Saleforce


Head of Marketing (temporary contract)
IPIM Ltd

IPIM


North West
01 June 2012 – 01 January 2013

IPIM are a small online marketing company based in Cheshire. They have a wide range of clients from small local businesses to blue chips. My remit was to create a holistic flexible marketing package which the web team could roll out across their existing client base.

Key Achievements:

• Set up and implement holistic online marketing strategy utilising all online mediums to improve the overall website visibility, gain brand awareness and improve sales/leads for clients websites
• Set up a sales strategy for IPIM which falls in line with the business plan


International Ecommerce Manager
Oxygen8 Communications Ltd
www.topuptosend.com
www.melodimedia.co.uk
www.directcontrolvoice.com
www.the-contactgroup.com
www.oxygen8.com
Birmingham
01 Dec 2011 – 01 June 2012 (contract)

Oxygen8 are a multi-national mobile telecommunication company, specialising in mobile banking, mobile marketing solutions, and application marketing.

Key Achievements:

• Implemented new UK, India & Australian online marketing strategy
• Improved search position by 100%
• Helped design and build new websites
• Launched three new e-business
• Created analytical reports
• Created customer research on demographics and segmentation and reported on this
• Attended board meetings and reported on all monthly activity
• Updated website content
• Created, launched and managed affiliate campaign
• Created and implemented email strategy
• Analysed website usage and improved the customer experience, conversion and revenue across multinational websites
• Improved search positions onto page one of Google for all target terms
• Improved website visitors by 75%
• Liaised and directed third party agencies
• Managed multiple website teams


Ecommerce Manager (rolling contract)
Capital Stores
www.capitalstores.com
Manchester
01 February 2011 – 01 Dec 2011 (contract)

Capital Stores is a pure online ecommerce business targeting the leisure market with high end electrical products.

Key Achievements:

• Implemented new SEO, PPC and social media strategy
• Improved search position by 100%
• Helped design and build new ecommerce system
• Created analytical reports
• Created customer demographics and segmentation reports
• Attended board meetings and reported on all monthly activity
• Updated website content
• Created groupon campaign
• Created and implemented email strategy
• Managed data feeds for shopping comparison
• Helped MD create business plan and created online marketing strategy alongside
• Improved search positions onto page one of Google for all target terms
• Improved website visitors by 50%
• Reduced PPC cost by 20% while increasing coverage and sales by 10%


Head of Search (contract)
Prodo Digital Ltd
www.prodo.com
Chester
February 2010 – January 2011(contract)

Prodo Digital Ltd is an online marketing company, specialising in: Pay per click (PPC), Search engine optimisation (SEO), Email marketing strategy, Media buying and Social network brand promotion.
Running a team of six, I was responsible for all my teams’ clients 48 in total and the success of their online marketing campaigns.

Key Achievements:

• Implemented new SEO, PPC and social media strategy to the team
• Provided sales support to the sales team
• Attended board meetings and reported on monthly activity
• Created and implemented SEO specifications for the development team

Clients list

• Nuffield Health
• Saccoman recruitment
• JJB Sports


Web & Email Marketing (Temporary contract)
FUJITSU UK Ltd
www.fujitsu.com/uk/
Manchester
June 2008 – January 2010 (contract)

FUJITSU SERVICES in the UK offers a complete range of IT Services and products across multiple industries in both the Public and Private sectors. Fujitsu Services core strength is the delivery of IT management, consulting and outsourcing services across applications, data centre, networking and desktop environments. Fujitsu focus on multi million pound Government and defence contracts.

I joined Fujitsu UK to create, manage and implement an email process which will cover all UK online marketing campaigns. They also needed support and advice on SEO, PPC and social media activities.

Key Achievements:

• Implemented a strategic email process and coordinated the several hundred account managers who would be using the process
• Created and managed all personalised micro sites for all targeted campaigns within the UK
• Created and implemented personalised, campaign email shots which resulted in the acquisition of three major multi million pound contracts
• Created a reporting process for the campaign sales team and identified and highlighted potential prospects to the sales team
• Responsible for UK and Ireland websites, including updates, press releases and web site updates
• Coordinated all SEO efforts on UK & Ire websites, including improving internal link structure and web site copy


Head of Online Marketing
Visual Position Ltd
www.visualposition.com
PricebyPrice.com
www.pricebyprice.com
Merseyside
2005 – 2008

Visual Position is an online marketing company, specialising in: Pay per lead (PPL), Pay per click (PPC), Search engine optimisation (SEO), Email marketing strategy, Media buying and Social network brand promotion.
With a focus on the financial vertical Visual Position Ltd ran PPC campaigns for clients as diverse as the AA and Welcome Car Finance. After a short time it was clear that we needed a price comparison aggregator to allow the company to expand. I was fully instrumental in the structure of the comparison build with a focus on SEO and PPC landing pages. I generated a fully comprehensive PPC keywords portfolio, broken down to over 150+ ad groups to allow easy manipulation of budgets and buying trends.

Key Achievements:

• Improved Visual Position sales by 150%
• Implemented, managed and optimised over 200 PPC campaigns within the financial sector including loans and life insurance
• Generated user demographic PPC ads to target specific demographics
• Used analytical data to determine the optimised time of day to Ad showing per demographic
• Gave keynote speech at Buy.at conference in Manchester to promote the use of paid search to leading online merchants
• Generated a 10,000+ keyword portfolio targeting the financial comparison sector including Ad copy and tracked URLs
• Produced detailed competitor and market analysis of the financial aggregator sector for management
• Implemented Indextools (now Yahoo analytics) on all campaigns
• Used PPC and SEO knowledge in website design to create optimised landing pages
• Headed a team of five search specialists
• Implemented GAP training to all new employees in the marketing team
• Produced reports on an ad-hoc basis for the management team
• Implemented a full five year marketing strategy
• Wrote a descriptive SEO specifications regarding the structure and development of PricebyPrice financial aggregator
• Within five months of the launch of PricebyPrice.com I achieved Google page rank of five and we rank top ten for a number of very competitive keywords through SEO and social media tactics

Clients list

• MoreTh>n – PPC & SEO
• Direct Line – PPC
• Welcome Financial Services ltd PPC & SEO
• Pricebyprice – SEO & PPC


Marketing Manager
Pharmacy2u
www.pharmacy2u.co.uk
Leeds
2004 – 2005

Pharmacy2U is an ecommerce website based in Leeds selling pharmaceutical products via internet only.
My role was to bring all paid search in house including PPC campaigns, email and affiliate marketing. This was a short contract as I had already signed a contract with Visual Position Ltd

Key Achievements:

• Bring a full spectrum PPC campaign in house targeting all products and structured so it was easy to manage
• Implement PPC tracking and reporting procedure
• Managed affiliate program and optimised
• Managed website advertisement
• Produced five year email campaign which was product expiration Date oriented and fully automated.
• Produced monthly and bi monthly email shots using trend analysis data
• Wrote bespoke Ad copy which was bespoke per search engine for over 400 products
• Produced a comprehensive competitor research document which enabled me to find gaps in their PPC campaigns
• Improved sales revenue by 67% on PPC alone
• Improved Ad position on all product name terms and achieved position two on their main competitors brand terms through SEO


Campaign Account Manager
Summit Media Ltd
www.summit.co.uk
East Yorkshire
1999 – 2004

Delivering all channels of online marketing and strategy Summit Media provides fully managed eCommerce platforms and marketing tools to blue chip clients, including 2 of the UK’s top 5 internet retailers; Argos and Play.com.
I started off as a junior PPC account manager working on smaller campaigns such as ‘The First Aid Warehouse’ and ‘Emma Bridgewater pottery’ to name two, but quickly expanded to more senior accounts such as Dabs.com and Eon(formally Powergen). In just two years I progressed to be a full campaign manager leading a team of six employees and reported directly the clients and management team. I managed and maintained budgets in excess of £500,000pcm for my portfolio of clients. I personally managed a PPC account with over 100,000 search terms for my premier client Viking Direct UK and exceeded the client’s expectations on a monthly basis until my departure from Summit.

Key Achievements:

• One of the first 1,000 people in the UK (Google sponsored) to gain the Google Qualified professional certification (GAP)
• Improved profit on all accounts by at least 50%
• Managed a team of six
• Reported directly to clients and management
• Improved click through rates on all ad copy
• Helped the development of Connect Commerce (now dart search) the automated bid Management system by using my clients as case studies and worked closely with their development team to improve the system
• Trained new employees on PPC/SEO management
• Managed and maintained multiple client campaigns within set budgets
• Produced email campaigns on a weekly basis
• Managed media buying campaigns and designed the creative banners
• Through correct management and a good relationship with the client secured a second PPC/SEO appointment as the search company for Viking Direct Ireland this contract was worth over half a million pounds

Clients list

• Dabs.com PPC & SEO
• Powergen – SEO
• Viking Direct UK – PPC, SEO, media buying, affiliate management
• Viking Direct Ire – PPC, SEO
• Emma Bridgewater – email, PPC, SEO
• First Aid Warehouse – PPC
• Mortgages direct – PPC
• Microsoft Embedded – Email – PPC
• Pharmacy2U – PPC affiliate management
• Play.com – PPC
• 3 Mobile – PPC
• Rackspace – email – PPC


Builder (brick Layer)
Errington Construction Ltd
South Yorkshire
1991 – 1998

From leaving school I went to work with my father as an apprentice brick layer where I gained a city in guild’s in construction. I worked in this industry until my father’s death. My mother sold the company and I wanted a career change.


Key Skills

Technical Skills

• Google Adwords Professional qualified
• Microsoft AdExcellence member
• Fully experienced with Microsoft Office Packages, but specialise in excel
• Various tracking systems including Atlas search and Google Analytics
• Various search term/keyword tools
• Ability to write creative and optimised copy
• Delivery & interpretation of comprehensive reports
• A good relationship with all PPC providers
• PPC campaign optimisation
• Ability to manage multiple PPC accounts across multiple channels
• Good understanding of CSS/HTML/PHP/MYSQL
• White hat SEO techniques + black hat SEO (worst practice) knowledge
• Affiliate management skills
• Proficiency in Adobe Creative Suite including Dreamweaver/Photoshop etc
• Email Marketing best practice proficient
• Email list management
• The statistical optimisation of web traffic trends
• Confident in writing copy and publishing content online
• Carried-out split-testing & multivariate testing of content and landing pages for SEO and PPC
• Social media strategy and implementation
• Ability to design and build html/css websites from scratch
• Full knowledge and technical ability to use, manage and set up multiple CMS systems
• Ability to implement CRM systems such as Salesforce
• Full ability to manage networks and I.T. infrastructure
• Knowledge and technical ability to manage Windows Server 2012 and 365 email administrator

Personal Skills

• I am very detailed and exact by nature
• I have good communication and creativity skills
• An analytical approach to new channels and products
• A Good understanding of optimised landing pages
• Flexible approach to working hours (micromanaging a campaign can be a 24 hour project)
• I have a vast array of online marketing knowledge including SEO
• Ability to make fast decisions based on analytical data
• I work well on my own, but am effective running a close team
• I am very driven and do not take failure as an option
• I have a very positive attitude towards my work is something I love


Education

Danum Grammar School
Doncaster
Grades
GCSE (10 grades A-D) including: English [B], Mathematics [C]


Personal Intrests

I live with my wife and daughter in Runcorn, Cheshire. I am very family orientated. My main interest is online and I am a member of many online communities. I have a very extensive office set up at home and spend a good deal of time online.

I like to swim and go down the gym when I get the chance. I love to go for a nice meal or watch a good movie with the family.

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