Experience

Here I outline some of the things I have had experience with during my career.

  • Implementation and successful optimisation of online marketing strategies for blue chip companies for over 7 years
  • The management of multiple PPC accounts for various clients both large and small to return the maximum ROI for marketing spend.
  • The optimisation of PPC accounts.
  • The compilation of PPC reports.
  • The compilation of management reports.
  • Design, development and management of corporate websites and related tools with an emphasis on SEO.
  • Managing and optimization of bulk-email solutions.
  • Development of corporate brands.
  • Accessibility and usability web standard advice.
  • Leading and developing our multi-skilled web and email marketing team
  • Production of ecommerce statistics and management presentation information.
  • Delivery & interpretation of e-communications statistics and management information.
  • Design, creation and upkeep of multiple corporate websites.
  • Information Architecture of online with an emphasis on SEO.
  • Creating and implementing marketing strategies.
  • Design and copywriting for corporate marketing materials, both on and offline.
  • Design and production of help & training materials for new employees
  • Training new employees to intergrate them within the marketing team
  • Designing animated banner Ads both in flash and gif’s
  • Affiliate campaign management
  • Running website integrated email-marketing campaigns.
  • Providing and analysing detailed website statistics.
  • Fully integrate SEO strategies
  • The optimization of website meta tags
  • The analysis of website user targeting demographics
  • The creation and implementation of social media marketing campaigns
  • The implementation of web analytics packages such as index tools and Google analytics
  • The implementation of paid search analytics packages such as Atlas one point
  • Team relationship management
  • Staff time and resource management
  • Leasing with other company departments in a project management role
  • Developed a linkbait strategy for a software house
  • Confident in writing copy and publishing content online
  • Created and maintained many companies keyword portfolios (over one million search terms in one case)
  • Carried-out split-testing & multivariate testing of content and landing pages for SEO and PPC
  • Gave a keynote presentation as a representative of affiliate marketing companies to leading online merchants, highlighting affiliate management best practice.
  • Share/Bookmark